Iqela elincinane kwixesha elitsha liye laba yinto entsha yabathengi, kwaye amathoyizi amnandi aneendlela ezininzi zokudlala ngokukhetha kwabo kwizicelo ze-IP.Nokuba kukwenziwa kwakhona kwe-IP yakudala okanye umfanekiso we-IP odumileyo we-IP, unokunceda amathoyizi anqabileyo ukutsala umdla wabathengi abancinci kwaye izise iprimiyamu kwimveliso ngokwayo.
Idatha yeqonga le-Tmall kwisiqingatha sokuqala salo nyaka libonisa ukuba ukuthengiswa kweemveliso zobugcisa belaphu elixubileyo kwanda ngo-3.7% ngonyaka, kwaye umthamo wokuthengisa unyuke nge-7.8% ngonyaka.Emva kokunyuka kokubili ubuninzi kunye nexabiso, i-IP egunyazisiweyo idlale indima ebalulekileyo.
I-IP yopopayi wekhathuni ibisoloko iludidi oluphambili lwe-IP olusetyenziswa ngabavelisi bezinto zokudlala ezixubileyo, kubalwa umlinganiselo omkhulu kwi-IP egunyazisiweyo zokudlala iithoyi.Ngokwesiseko se-IP yakudala yeekhathuni zopopayi, abavelisi bezinto zokudlala benza uyilo lwesibini, olunokuthi lubenze babonise isitayile esikhethekileyo okanye indlela yokudlala, baphucule umdla weemveliso, kwaye batsale umdla wamaqela amancinci.
1. Uchungechunge lwebhanana lweDisney oluxubileyo lwemifanekiso elengayo: impembelelo yentlalontle
Iprototype yolu chungechunge lwebhanana i-plush doll pendant ithathwe kubalinganiswa abathathu bekhathuni abaqhelekileyo: Disney Stitch, Chicharito kunye neGoofy.Uyilo lwayo olutsha lulele ekudibaneni komfanekiso wekhathuni kunye nebhanana, oku kuthetha "ukwenza abahlobo" kwaye ifanelekile kwindawo yentlalo ethandwa ngabantu abatsha.
Ukongeza, umfanekiso ngamnye wekhathuni unemilo eyahlukeneyo kunye neendlela zokudlala.Umzekelo, i-Stitch inxiba iiglasi ezibomvu, ingqiyame kwiibhanana, kwaye amanani eGoofy anokukhutshwa kwiidyasi zebhanana, enika abantu abatsha abathanda ukwenziwa komntu inkululeko engakumbi yokudlala.
2. I-Ogier x Disney ibhere yequnube: yongeza incasa yequnube ukuze “ubambe” intliziyo yentombazana
Nangona ibhere yequnube ingumfanekiso ongalunganga kwiBali leToy likaDisney, uyilo oluyilayo lokuthungwa okumnandi okunencasa yekrimu yequnube yenze umfanekiso wayo ube luhlaza kwaye uthambile, unika abadlali ukonwabela umbono, ukubamba kunye nokungcamla, nto leyo ethandwa kakhulu ngabathengi abancinci ababhinqileyo. .Nje ukuba iqaliswe, ibhere yequnube iye yaba yinto eshushu kumaqonga orhwebo e-e-commerce.
3. Changyi x Peppa Ihagu Ndiyayithanda China Series: ukulungiselela "China-Chic" kwaye zivuse resonance ngokweemvakalelo
Emva kokuba iPeppa yehagu yaduma eTshayina, kwavela izinto ezahlukeneyo emva kwenye.Le "style yaseTshayina" i-Peppa Pig plush toy ibuyisela kakhulu umfanekiso wekhathuni kupopayi.Ngokongeza izinto zaseTshayina kwiipatheni zempahla, ihambelana nemeko yangoku "ye-China-Chic" kwaye ibangela ngokulula ukunyanzeliswa kwengqondo phakathi kwabaselula.
4. Haoqile Hugkis x Leyitong plussh unodoli ibhokisi eyimfama, izisa amava amatsha olonwabo
I-LOONEY TUNES yenye yothotho lweekhathuni zokuqala ezasungulwa nguWarner.Inabalinganiswa abaninzi, yaye isimbo sayo sithande ukuvuyisa abaphulaphuli.Yinkumbulo yobuntwana eqhelekileyo yabantu abaninzi.Imveliso entsha yeHaoqile HUGKIS Leyitong yamkela eyona ndlela idumileyo yokudlala ibhokisi yeemfama okwangoku.Yamkela ukupakishwa okuyimfihlo kunye nekhadi le-ID eyakhelwe-ngaphakathi.Unodoli wenziwa ngelaphu lekristale elithambileyo, elithambileyo kwaye li-elastic jikelele.Unodoli ngamnye uxhotyiswe ngesiseko semagnethi, ekulula ukuboniswa, nto leyo eyenza ukuba izinto zokudlala zemveli zidume.
Ixesha lokuposa: Oct-19-2022