1. Ipateni yokhuphiswano lweqonga laseTshayina lokuthengisa ithoyi ephilayo: usasazo lwe-intanethi luyathandwa, kwaye iTiktok iye yaba yintshatsheli yokuthengisa iithoyi kwiqonga losasazo eliphilayo.Ukusukela ngo-2020, usasazo olubukhoma luye lwaba lelinye lamajelo abalulekileyo okuthengiswa kwempahla, kubandakanya. iintengiso zokudlala.Ngokwedatha yephepha elimhlophe lika-2021 kuphuhliso lwento yokudlala yaseTshayina kunye nemveliso yabantwana, iTiktok ithathe i-32.9% yesabelo semakethi kwiqonga losasazo lokuthengisa izinto zokudlala, ibekwe kuqala okwethutyana.I-Jd.com kunye neTaobao zibekwe kwindawo yesibini neyesithathu ngokulandelelanayo.
2. Umyinge weentlobo zokuthengisa iithoyi eTshayina: iithoyi zebhloko zesakhiwo zezona zithengiswa kakhulu, zibalelwa ngaphezulu kwe-16%.Ngokwedatha yophando yephepha elimhlophe lika-2021 kuphuhliso lwemidlalo yokudlala yaseTshayina kunye nosana kunye nemveliso yabantwana, kwi. Ngo-2020, iithoyi zebhloko zokwakha zaziyezona zidumileyo, zibalelwa kwi-16.2%, zilandelwa ziithoyi zelaphu ezimfumamfuma, ezibalelwa kwi-14.9%, kunye noonodoli kunye noonodoli abancinci, ababalelwa kwi-12.6%.
3. Kwisiqingatha sokuqala sika-2021, izinga lokukhula kweentengiso ze-tmall toy imveliso yayiyeyokuqala.Namhlanje, amathoyizi awasekho kubantwana kuphela.Ngokunyuka komdlalo oqhelekileyo eTshayina, abantu abadala abaninzi ngakumbi baqala ukuba ngabathengi abaphambili bomdlalo oqhelekileyo.Njengohlobo lwefashoni, ibhokisi eyimfama ithandwa kakhulu ngabantu abancinci.Kwisiqingatha sokuqala sika-2021, ukuthengiswa kweebhokisi ezingaboniyo phakathi kwezinto zokudlala eziphambili kwi-tmall platform kunyuke ngokukhawuleza, ukufikelela kwi-62.5%.
4. Ukusasazwa kwamaxabiso okuthengisa amathoyizi kwiivenkile zesebe laseTshayina: Izinto zokudlala ezingaphantsi kwe-300 yuan zilawula.Ukusukela kwixabiso leethoyi, iithoyi eziphakathi kwe-200-299 yuan kwisitishi sevenkile yesebe lolona didi luthandwayo kubathengi, lubalelwa ngaphezulu kwe-22%.Eyesibini zizinto zokudlala ezingaphantsi kwe-yuan ezili-100 naphakathi kwe-100-199 yeyuan.Umsantsa wokuthengisa phakathi kwezi ndidi zimbini awukho mkhulu.
Ukushwankathela, usasazo olubukhoma lube lijelo elibalulekileyo lokuthengisa izinto zokudlala, kunye neqonga leTiktok elikhokelayo okwangoku.Ngo-2020, ukuthengiswa kweemveliso zebhloko yesakhiwo kubalelwa elona nqanaba liphezulu, phakathi apho i-LEGO yaba lolona phawu ludumileyo kwaye yagcina ukukhuphisana okuphezulu xa kuthelekiswa nabakhuphisana nabo.Ngokwembono yamaxabiso emveliso, abathengi banengqiqo ngakumbi ekusebenziseni iimveliso zokudlala, kunye neemveliso ezingaphantsi kwe-300-yuan accounting kuninzi.Kwisiqingatha sokuqala sika-2021, iithoyi zebhokisi ezingaboniyo ziye zaba lelona nqanaba likhula ngokukhawuleza le-tmall, kwaye uphuhliso lweemveliso zebhokisi ezingaboniyo lwaqhubeka.Ngokuthatha inxaxheba kwamashishini angengawo ezinto zokudlala afana no-KFC kwaye, kulindeleke ukuba ipateni yokhuphiswano lwee-blind box toys iqhubeke itshintsha.
Ixesha lokuposa: Jul-26-2022