1. Ipateni yokhuphiswano lweqonga lokuthengiswa kwamathoyizi eTshayina: usasazo olubukhoma lwe-intanethi luyathandwa, kwaye i-Tiktok iye yaba yintshatsheli yokuthengisa iithoyi kwiqonga losasazo eliphilayo.Ukusukela ngo-2020, usasazo olubukhoma luye lwaba lelinye lamajelo abalulekileyo okuthengiswa kwempahla, kubandakanywa nokuthengiswa kwezinto zokudlala. Ngokwedatha yephepha elimhlophe lika-2021 kuphuhliso lwento yokudlala yaseTshayina kunye nemveliso yabantwana, iTiktok ithathe i-32.9% yesabelo semakethi kwiqonga losasazo lokuthengisa izinto zokudlala, ibekwe kuqala okwethutyana. I-Jd.com kunye neTaobao zibekwe kwindawo yesibini neyesithathu ngokulandelelanayo.
2. Umyinge weentlobo zokuthengisa zokudlala e-China: iithoyi zebhloko zesakhiwo zezona zithengiswa kakhulu, zibalelwa ngaphezu kwe-16%.Ngokwedatha yophando lwephepha elimhlophe le-2021 ekuphuhliseni i-toy yaseTshayina kunye nemveliso yabantwana kunye nemveliso yabantwana, ngo-2020, iithoyi zebhloko zokwakha zazithandwa kakhulu, zibalelwa kwi-16.2%, i-akhawunti ye-16.2%, i-akhawunti ye-16. oonodoli kunye noonodoli abancinci, abalelwa kwi-12.6%.
3. Kwisiqingatha sokuqala sika-2021, izinga lokukhula kweentengiso ze-tmall toy imveliso yayiyeyokuqala.Namhlanje, amathoyizi awasekho kubantwana kuphela. Ngokunyuka komdlalo oqhelekileyo eTshayina, abantu abadala abaninzi ngakumbi baqala ukuba ngabathengi abaphambili bomdlalo oqhelekileyo. Njengohlobo lwefashoni, ibhokisi eyimfama ithandwa kakhulu ngabantu abancinci. Kwisiqingatha sokuqala sika-2021, ukuthengiswa kweebhokisi ezingaboniyo phakathi kwezinto zokudlala eziphambili kwi-tmall platform kunyuke ngokukhawuleza, ukufikelela kwi-62.5%.
4. Ukusasazwa kwamaxabiso okuthengisa amathoyizi kwiivenkile zesebe laseTshayina: Izinto zokudlala ezingaphantsi kwe-300 yuan zilawula.Ukusukela kwixabiso leethoyi, iithoyi phakathi kwe-200-299 yuan kwisitishi sevenkile yesebe lolona didi luthandwayo kubathengi, lubalelwa ngaphezulu kwe-22%. Eyesibini zizinto zokudlala ezingaphantsi kwe-yuan ezili-100 naphakathi kwe-100-199 yeyuan. Umsantsa wokuthengisa phakathi kwezi ndidi zimbini awukho mkhulu.
Ukushwankathela, usasazo olubukhoma lube lijelo elibalulekileyo lokuthengisa izinto zokudlala, kunye neqonga leTiktok elikhokelayo okwangoku. Ngo-2020, ukuthengiswa kweemveliso zebhloko yesakhiwo kubalelwa elona nqanaba liphezulu, phakathi apho i-LEGO yaba lolona phawu ludumileyo kwaye yagcina ukukhuphisana okuphezulu xa kuthelekiswa nabakhuphisana nabo. Ngokwembono yamaxabiso emveliso, abathengi banengqiqo ngakumbi ekusebenziseni kwabo iimveliso zokudlala, kunye neemveliso ezingaphantsi kwe-300-yuan zibalwa ngobuninzi. Kwisiqingatha sokuqala sika-2021, iithoyi zebhokisi ezingaboniyo ziye zaba lelona nqanaba likhula ngokukhawuleza le-tmall, kwaye uphuhliso lweemveliso zebhokisi ezingaboniyo lwaqhubeka. Ngokuthatha inxaxheba kwamashishini angengawo ezinto zokudlala afana no-KFC kwaye, kulindeleke ukuba ipateni yokhuphiswano lwee-blind box toys iqhubeke itshintsha.
Ixesha lokuposa: Jul-26-2022