Uhlalutyo lwepateni yokukhuphisana kunye nesabelo sentengiso ye-China Toy kwi-2022

I-1. Ipateni yokukhuphisana yeqonga lokusasaza i-china lokuthengisa: I-Intanethi yosasazo lwe-Intanethi iyathandwa, kwaye iTiktok iye yaba yintshayelelo yeToy kwiPhethiwekhi yeToy.Snce 2020, usasazo olubalulekileyo luye lwangenye yeziteshi zentengiso, kubandakanya Intengiso yeToy. Ngokwedatha yePhepha leNgcaciso yoPhuculo lwe-2021 ekuphuhlisweni kwemveliso yeThina ye-China kunye neMidlalo yeMisebenzi yeThisha, iTiktok ihlasele i-32..9% yesabelo sentengiso kwiqonga lokusasaza eliphilayo, ukubaleka kuqala. I-JD.com kunye neTaobao zibalwe okwesibini neyesithathu ngokulandelelana.

2. Inxalenye yeentlobo zentengiso yeToy eTshayina: Ukudlala ibhloko yokwakha yeyona nto ithengisayo kakhulu, i-accounting ngaphezulu kwe-16% yePhepha leNgcaciso yeMveliso ye-China kunye neMsana kunye ne I-2020, iithoyi zokudlala zebhlokhi zezona zinto zithandwa kakhulu, zinika ingxelo nge-16.2%, ilandelwe ngethoyi ye-plush thoss, i-akhawunti ye-14.9%, kunye nedoli ye-mini, i-akhawunti ye-12.6%.

I-3. Kwisiqingatha sokuqala se-2021, inqanaba lokukhula kwentengiso yeemveliso ze-quit yayiziimveliso zokuqala.Ninedays, iithoyi azisenakuphela kwabantwana. Ngokunyuka komdlalo weTrendy eTshayina, ngakumbi kwaye uninzi lwabantu abadala baqala ukuba ngabathengi abaphambili bomdlalo wetrandy. Njengohlobo lwefashoni, ibhokisi engaboniyo ithandwa kakhulu ngabantu abancinci. Kwisiqingatha sokuqala sika-2021, intengiso yeebhokisi ezingaboniyo phakathi kweethoyi eziphambili kwiplatform inyuka ngokukhawuleza, ukufikelela kwi-62.5%.

4. Ukuhanjiswa kwamaxabiso e-Toy Toels kwivenkile yesebe lase China: Iithoyi ezingaphantsi kwe-300 Yuan I-Joys, iithoyi eziphakathi kwe-200-199 yuan kwi-Godnel yeSebe lelona nqanaba lidumileyo labathengi, i-accounting ngaphezulu kwe-22%. Okwesibini ziithoyi ezingaphantsi kwe-100 yuan naphakathi kwe-100-199 yuan. Isithuba sokuthengisa phakathi kwezi ndiba zimbini asinto enkulu.

Ukuphelisa, usasazo oluPhilayo luye lwaba lijelo elibalulekileyo lokuthengisa i-toy, kunye neqonga leTiktok likhokela ixesha. Ngo-2020, ukuthengisa kweemveliso zebhlokhi zolwakhiwo zibalwa kweyona nto iphakamileyo, phakathi kwe-lego yaba yeyona nto ithandwayo kwaye igcina ukhuphiswano oluphezulu xa kuthelekiswa nabakhuphisana nabo. Ukusuka kwimbono yexabiso lemveliso, abathengi basengqiqweni ngakumbi ekusebenziseni iimveliso zetoni, kunye neemveliso ezingaphantsi kwe-300-yuan accounting kwisininzi. Kwisiqingatha sokuqala se-2021, iithoyi ezingaboniyo zaba zezona ndawo zingaqhelekanga zeT-thalal, kunye nophuhliso lweemveliso zebhokisi engaboniyo ziyaqhubeka. Ngokuthatha inxaxheba kwamashishini angeyongo-toy afana ne-KFC kwaye, kulindeleke ukuba indlela yokhuphiswano yeethoyi ezingaboniyo ziya kuqhubeka nokutshintsha.