Izinto zokudlala eziphucukileyobezisoloko ziliqabane eliqhelekileyo kwinkqubo yokukhula kwabantwana, kwaye zikwayisondlo seemvakalelo esixatyiswa ngabantu abadala abaninzi. Nangona kunjalo, njengoko abathengi benikela ingqalelo ngakumbi kwimpilo, ukukhuselwa kwendalo kunye noxanduva lwentlalo, iimfuno zabantu zamathoyizi aluhlaza nazo ziyatshintsha. Ngoko, yeyiphi imiba abantu abayixhalabele kakhulu ngoonodoli ngoku? Eli nqaku liza kuhlalutya iinkxalabo ezingundoqo zabathengi ngokunzulu kwiimbono zokhuseleko, ukukhuselwa kwendalo, ukuveliswa kwezinto ezintsha kunye nexabiso leemvakalelo, kudibaniswa neenkcukacha zemarike kunye neendlela zoshishino.
1. Ukhuseleko nempilo: Ngaba ngokwenene ayinabungozi?
Imiba ephambili:
Iintsalela zemichiza: Ingaba amalaphu, amalaphu, ukuzaliswa kunye nedayi yezinto zokudlala ezixubileyo zineformaldehyde, phthalates (iplastiki zeplastiki) okanye iintsimbi ezinzima?
Umngcipheko wokuwa kwamalungu amancinane: Ngaba imihombiso efana namehlo namaqhosha aqinile ukuze kuthintelwe iintsana nabantwana abancinane ukuba bawaginye ngempazamo?
Ulawulo lwe-Allergen: Ingaba izinto ezingevani kakhulu zisetyenziselwa ukunciphisa ukuzala kweentwala?
Iinyani kunye namanani:
Ngokwengxelo ka-2023 ye-EU RAPEX (iNkqubo yeSilumkiso esiKhawulezayo kwiiMveliso zaBathengi abaNgatyiyo), umyinge wamathoyizi akhunjulweyo akhunjulwe ngenxa “yokugqithisela kweekhemikhali” kunye “nomngcipheko wokuminxeka” kubalelwa kwi-15% yodidi lokudlala.
Ngo-2022, i-State Administration for Market Regulation yase-China yafumanisa ukuba ezinye iithoyi ze-plush zamaxabiso aphantsi zikhupha i-formaldehyde egqithisileyo, kwaye ukuvezwa kwexesha elide kungonakalisa impilo yabantwana.
Impendulo yeshishini:
Ukuqinisekiswa kwamazwe ngamazwe kuye kwaba yinto eqhelekileyo: iziqinisekiso zokhuseleko ezifana ne-EN71 (EU), i-ASTM F963 (US), kunye ne-CCC (e-China) ibe sisiseko esibalulekileyo sokuba abathengi bathenge.
Ileyibhile elandelekayo:Ezinye iibrendi zibonelela ngokulandeleka kwekhowudi yeQR kunye nokubonisa iingxelo zovavanyo lwemathiriyeli.
2. Ukukhuselwa kwendalo kunye nozinzo: Ngaba iithoyi eziluhlaza zinokuba “luhlaza ngakumbi”?
Imibuzo ephambili:
Ngaba izinto eziphathekayo zinokonakala? Ukuzaliswa kwefiber yepolyester yesiko kunzima ukubola. Ngaba umqhaphu owenziwe ngendalo kunye neentsinga ezisetyenzisiweyo zinokusetyenziswa?
Ngaba inkqubo yokuvelisa i-carbon ephantsi? Ingaba idayi ihambelana nokusingqongileyo? Ngaba ukupakishwa kuyayinciphisa iplastiki?
Ngaba iyakuxhasa ukurisayikilishwa? Ngaba ibhrendi ibonelela ngenkqubo yokurisayikilisha kwizinto zokudlala ezindala?
Iinyani kunye namanani:
I-TY (Beanie Baby), i-brand ye-toy eyaziwayo yehlabathi, iqalise uchungechunge oluhambelana nokusingqongileyo oluzaliswe nge-100% ye-PET ehlaziyiweyo, ukunciphisa i-carbon footprint nge-30%.
Uphando lwe-2023 UK lubonise ukuba i-68% yabazali bakhetha ukuthenga amathoyizi enziwe ngezinto ezizinzileyo, nokuba ixabiso liphezulu.
Iintsingiselo zeshishini:
Ukunyuka kwe "Vegan Toys":Kuphephe ukusebenzisa izixhobo ezenziwe kwizilwanyana (ezifana noboya) kwaye endaweni yoko sebenzisa iintsinga ezisekwe kwizityalo.
Ukukhula kwimarike yerenti okanye esetyenzisiweyo: Amaqonga afana neToyCycle abonelela ngeethoyi zokudlala ezisetyenzisiweyo ezisetyenzisiweyo ukunciphisa inkunkuma.
3. Inguqulelo esebenzayo: Yeyiphi enye indlela ezinokudlalwa ngayo iithoyi ezimfumamfuma?
Imibuzo ephambili:
Ngaba inemisebenzi yemfundo yasekuqaleni? Okufana nokunxibelelana kwelizwi kunye noyilo loqeqesho lweemvakalelo.
Ngaba inokudityaniswa neteknoloji? Njengokusebenzisana kwe-AR, imvakalelo yobushushu ehlakaniphile, njl.
Ngaba ifanelekile kwiimfuno zabantu abadala? Okufana namathoyizi okunciphisa kunye neengqokelela ezidibeneyo ze-IP.
Iinyani kunye nedatha:
Ingxelo ye-2024 ye-2024 ye-American Toy Association (TIA) ibonise ukuba "i-smart plush toy" imakethi iya kukhula nge-12% ngonyaka, njengeempawu ezifana ne-Anki Cozmo edityaniswe nemisebenzi edibeneyo ye-AI.
I-Disney, i-Line Friends kunye nezinye iimodeli ezidibeneyo ze-IP ziye zanda kwiintengiso phakathi kwabathengi abadala, kwaye ezinye iintlelo ezilinganiselwe zine-premium ye-300%.
Isalathiso sokwenziwa kweshishini:
Amathoyi okuphilisa ngokweemvakalelo:njengeoonodoli abathuthuzelayongemisebenzi yokulinganisa ukubetha kwentliziyo ukunceda ukuthomalalisa unxunguphalo.
Uyilo olulungeleyo:Abathengi banokukhetha imibala yabo kunye nemizobo yokuphucula amava omntu.
4. Ixabiso ngokweemvakalelo: Kutheni abantu abadala bezithanda nezinto zokudlala ezimfumamfuma?
Imibuzo ephambili:
Ngaba ineempawu zobuqabane? Okufana noyilo "lokuphilisa" kuqoqosho olulolo.
Ngaba ithwala isazisi senkcubeko? Okufana nesitayela sesizwe kunye neempawu zobuhlanga.
Iinyani kunye nedatha:
Ngokwengxelo yabathengi ye-JD.com ka-2023, umyinge wabantu abaneminyaka eyi-18 ukuya kwengama-35 ubudala abathenga iithoyi ezinqabileyo zonyuke nge-40%, ikakhulu kuxinzelelo kunye nokuhombisa.
Ngokophononongo lwe “Healing Economy” yaseJapan, i-25% yabantu abadala baya kuthenga izinto zokudlala ezimfumamfuma ukuze bafumane inkxaso ngokweemvakalelo.
Imeko yeBrand:
I-Jellycat iye yaba yimpembelelo yemidiya yoluntu ngokuchukumisa kwayo okuthambileyo kunye noyilo oluhle, kwaye isetyenziswa "njengezinziso zeemvakalelo" ngabantu abadala.
Uphawu lwaseTshayina "uWen Tongzi" uphehlelele unodoli wesitayile selizwe, udibanisa izinto zenkcubeko yemveli ukutsala abathengi abancinci.
Isiphelo:Olona khuphiswano lweethoyi ezimfumamfuma kwixesha elizayo
Okwangoku, ingqalelo yabathengiiithoyi ezithambileyoIdlulele ngaphaya "kobuhle" ngokwayo kwaye iguqukele kwingqwalasela ebanzi yokhuseleko, ukukhuselwa kwendalo, ubukrelekrele kunye nexabiso leemvakalelo. Kwixesha elizayo, ukuba iibrendi zifuna ukuphumelela imarike, kufuneka:
Ukuqinisa isiqinisekiso sokhuseleko kunye nokubonelela ngolwazi lwekhonkco lonikezelo oluselubala;
Sebenzisa izixhobo ezizinzileyo ukulungiselela iindlela zokusetyenziswa kokusingqongileyo;
Ukudibanisa itekhnoloji kunye neemfuno zeemvakalelo zokwandisa imarike yabantu abadala;
Gxininisa kwi-resonance yenkcubeko kwaye wenze i-IP eyahlukileyo.
Amathoyizi e-Plush awasekho nje abadlali abadlala nabo kubantwana, kodwa iimveliso zabathengi zanamhlanje eziphethe impilo, ukukhuselwa kwendalo kunye noxanduva lwentlalo. Xa kuthengwa, abathengi kufuneka kwakhona banikele ingqalelo kumanqaku esatifikethi, iinkcazo zemathiriyeli kunye neengqikelelo zebhrendi ukuqinisekisa ukuba bakhetha iimveliso ezibafanele ngokwenene.
Ngaba ithoyi yakho entle iyahlangabezana nale migangatho? Zive ukhululekile ukwabelana ngeengcinga zakho!
Ixesha lokuposa: Jun-04-2025