Xa amathoyizi aluhlaza enxibe idyasi encinci "yenkcubeko yeshishini" - oonodoli abalungelelanisiweyo bangenza njani iqela lifudumale kwaye uphawu lube mnandi?
Molo, thina "singamagqirha amathoyizi" ajongana nekotoni kunye namalaphu yonke imihla! Kutshanje, kukho into enomdla kakhulu efunyenweyo: xa iinkampani zinxiba “iidyasi ezincinci” ezenziwe ngokwezifiso zeethoyi ezimfumamfuma, ngequbuliso ziye zibe “zii-elves zenkcubeko” ezinokwenza umlingo. Namhlanje, masisebenzise ibali elifudumeleyo lemithungo kunye nemisonto ukukuxelela ukuba ezi zinto zithambileyo kwaye zintle zitshintsha ngasese njani isimilo senkampani.
Isahluko 1: Kuyavela ukuba amathoyizi amnandi anokuthi "athethe amazwi othando"?
Yiba nomfanekiso:
Ngosuku lokuqala lwengqesho, abasebenzi abatsha abafumananga khadi lokusebenza elibandayo, kodwa ibhere enxibe isikhafu selogo yenkampani, eno “Wamkelekile kwintsomi yethu” ehonjiswe esiswini ~
Ngosuku lokukhumbula umthengi, unodoli wepenguin onxibe iyunifomu yenkampani encinci watsiba ephuma kwibhokisi yesipho engapakishwanga, enekhadi elincanyathiselwe: “Enkosi ngokuba nani, nijinge kunye”.
Ezi "coquettish corporate cultures" ziluncedo kakhulu kunengxelo yobuthunywa kwiPPT! Ngapha koko, ngubani onokuxhathisa “unozakuzaku wemilinganiselo” onokwenza izinto ezintle?
Isahluko 2: Umlingo ukusuka kwi "stereotype" ukuya "enye kwisigidi"
Sifumene iimeko ezininzi ezinomdla:
Inkampani ye-Intanethi iye yahombisa amazwi abhalwe ngasemva kanodoli wedayinaso: “Ayisosiphazamisi, liqanda leIsta elifihliweyo!”
Umbutho wokukhuselwa kwendalo wenze ngokwezifiso unodoli "ohlanjululweyo nohlambakayo", kwaye unokufunda iingcebiso zokonga amanzi xa uhlamba.
Kukho neenkampani zokucwangcisa imitshato ezithunga ubuso bekhathuni kwimiqamelo yabasandul’ ukutshata, nto leyo ethe yajika yaba yeyona nzuzo ifunwa ngabasebenzi enyakeni!
Izinto zokudlala ezenzelwe wena zifana nenguqulelo yenkcubeko yeshishini "yesinxibo somntu": isitayile esisisiseko esifanayo, kunye nezinto ezikhethekileyo zenkampani, ziguquka ngokukhawuleza ukusuka "kumntu odlulayo" ukuya "kwisithixo esibalaseleyo"!
Isahluko sesi-3: “Isixhobo senyukliya esihle” kushishino lokwakha amaqela
Ngokufihlakeleyo ndikuxelele, oonodoli abenziwe ngokwezifiso bayinto nje "yokuqhatha" yomanyano lweqela:
Umbhiyozo weprojekthi? Umntu ngamnye ufumana unodoli weqhawe onxibe i-cape, ngamagama omnikelo womntu ngamnye ahonjiswe ngasemva kwekapa.
Ukhuphiswano lweSebe? Vumela iidoli ze-mascot zamaqela ahlukeneyo "ziqale kwiqela" kwaye zivotele isigqibo malunga ne-C isikhundla!
Umsebenzi okude? Thumela isitayile esifanayo kodwa imibala eyahlukileyo yabalingane basekhaya koogxa abakwiindawo ezahlukeneyo, kwaye wenze inkangeleko edibeneyo ngexesha leenkomfa zevidiyo, entle kakhulu.
(Impendulo yomthengi: Ukususela ekubeni "isilwanyana somgcini wesebe" saziswa, kuye kwakho iingxabano ezimbalwa kwiintlanganiso - emva koko, ngubani onentliziyo yokucaphuka phambi komhlobo onqabileyo?)
Isahluko sesi-4: “Isikhululo segesi se-Ofisi Emotional” esihlaziya ngakumbi kunekofu
Silandele uluhlu lwedatha eswiti kakhulu:
Abasebenzi ababeka oonodoli abalungiselelweyo kwiindawo zabo zokusebenza banamathuba angama-300% aphezulu okuba babelane ngamabali enkcubeko yoshishino.
Abathengi abafumana izipho zoonodoli banezinga eliphezulu lokuthumela iiodolo kwi-WeChat Moments kunezipho eziqhelekileyo.
Kukho neenkampani ezisebenzisa iifoto zobuntwana zabasebenzi ukwenza oonodoli ngokwezifiso, nto leyo ephumela “kwinkumbulo yokubulala” ukwakha iqela labo bonke abasebenzi!
Aba bafana bathambileyo bahamba ngokulula “njengezivundisi zenkcubeko yeshishini” - abayi kushumayela, kodwa baya kuhlala ecaleni kwekhompyuter yomntu wonke, baqhwanyaze amaqhosha abo baze basebeze: “Inkampani yethu inothando kakhulu, akunjalo?”
ISahluko sokugqibela: Kutheni ezona nkcubeko zibalaseleyo “zinoboya”?
Ngeli xesha le-AI yokuphendula ii-imeyile ngemizuzwana kunye nokubamba iintlanganiso kwi-metaverse, abantu banqwenela ukufudumala kwangempela kunanini ngaphambili. Izinto zokudlala ezenziwe ngokwezifiso zinika inkcubeko yeshishini ezona zinto zimbini zixabisekileyo:
"Ingqondo ethintekayo yokuba ngumntu", emva kwayo yonke into, xa uhlala emva kwexesha ukuguqula i-PPT, idoli kuphela ezandleni zakho ayiyi kukunxusa ukuba ungenise umbhalo wakho wesandla.
“Iijini ezonwabileyo ezosulelayo”, xa abantwana bomthengi belala nonodoli wakho olungiselelweyo, ukunyaniseka kwebrendi kuqala kusana!
Ke, kwixesha elizayo xa ucinga ngendlela yokwenza inkcubeko yeshishini iphile ngakumbi, kutheni ungazami “isicwangciso sethu soguqulo oluhle” - ngamanye amaxesha, ukutshintsha imo yenkampani kufuna umqhaphu omncinci kuphela, uyilo, kunye nothando oluninzi.
"Eyona ofisi ibalaseleyo emhlabeni libali elihlangeneyo apho wonke umntu enonodoli oncumileyo ohlala edesikeni yakhe."
Ixesha lokuposa: Jun-17-2025