Kumashishini afuna ukwakha iibrendi kunye nokubumba umfanekiso webrand, siya kucinga ngokwandisa ukubonakala kunye nokupakisha abantu abadumileyo kwi-Intanethi. Nangona kunjalo, ngokuphuculwa kwemigangatho yokuphila yabantu kunye nenkqubela phambili yemibono, izinto zokudlala ezinqabileyo ziye zangena ebomini bethu. Ke ngoko, iinkampani ezininzi ngoku zinomfanekiso wazo weshishini okanye izinto zokudlala ezimfumamfuma, kwaye ziya kuzenza zibe ziimascots ezihonjisiweyo zokwandisa ukubonakala kunye nokusasaza inkcubeko. Ke ngoko, kwiminyaka yakutshanje, ukwenziwa kwethoyizi ephucukileyo kuye kwathandwa kakhulu.
Izinto zokudlala eziphucukileyoezimele iibrendi zikwabizwa ngokuba yi-logo yesibini yophawu. Xa kuthelekiswa neelogo eziqinileyo, iithoyi zomdlalo omnandi kulula ukuzikhumbula, ngakumbi kwisizukulwana esitsha sabantu abancinci kunye nabantwana abazelwe ngeminyaka yoo-1990 kunye no-2000. Ngexesha lokufunda imifanekiso, ukhuphiswano luqala ngombono. Abasebenzisi abanakukubona, ngoko akukho lwazi! Umbono udala ixabiso lomnqweno, kwaye iibrendi nazo zidala ixabiso lomnqweno. Umgaqo wokuqala we-brand kukwazi, kwaye umbono yindlela yokuqala yokomeleza ukuqonda. Ithoyizi eneempawu ezintle inokuzisa abasebenzisi umbono “owothusayo” wokuqala, emva koko bawuthande.
Ukubona, ukuseka unxibelelwano lweemvakalelo.
Ingqonyela yezoshishino eyaziwayo kwihlabathi uWaller uthe, "Ukuba igama kunye nelogo bubuso bakho, zenza abantu bakukhumbule, ngoko unodoli zizandla zakho, okukuvumela ukuba ubambe abanye ngokuqinileyo, ukuba neemvakalelo kunye nobudlelwane nabantu." Ukongezelela, isizukulwana esitsha sabathengi sinikela ingqalelo engakumbi kwiimfuno zobuqu nezolonwabo lokomoya. Umntwiso weethoyi ezimfumamfuma zenza abasebenzisi bazive besondele kwiibrendi ezifanelekileyo, kwaye emva koko kuseka unxibelelwano lweemvakalelo kunye nokuthembana kwangaphakathi, uthando, kunye nobudlelwane;
Umahluko webrand.
Izinto zokudlala eziphucukileyoibe yindlela kunye nendlela yokwahlula uphawu. Iinkampani okanye iimveliso zisebenzisa amathoyizi ukwenza amanqaku okuthengisa kunye nokutsala abasebenzisi. Amathoyizi ePlush luhlobo loonodoli oluthandwa ngumntu wonke. Babonakala bengazi kwaye benza abantu bazive besondelelene. Amathoyizi anjalo, njengabameli benkampani kunye nemifanekiso eyahlukeneyo, benza ukuba abathengi bathande ngakumbi kwaye bazimisele ukusondela kubo, nto leyo eluncedo ngakumbi kwiinkampani ukwandisa abathengi babo.
Ukuqondwa okuphezulu.
Ukuqatshelwa kuthetha ukuba neempawu, nto leyo efana nomdlali weqonga. Mhlawumbi mhle kakhulu okanye wahlukile, kungenjalo abaphulaphuli kunzima ukumkhumbula. Kukwanjalo nakwiizinto zokudlala. Imifanekiso ethandwa kakhulu iya kwenza abantu bangakhunjulwa. Ke ngoko, iifom zoyilo zisetyenziselwa ukuyila ukubamba ingqalelo yomthengi, kwaye ukuqondwa kwe-mascot kuqiniswa ngeemilo ezintsha, imibala elula kunye neqaqambileyo.
Iimascots zeBrand luphawu lokomoya, ingqikelelo yexabiso, kunye neyona nto iphambili yokubonakaliswa komgangatho ogqwesileyo. Inkqubo yokulima kunye nokudala uphawu kwakhona yinkqubo yokuvuselela okuqhubekayo. Kuphela xa i-brand inamandla okwenza izinto ezintsha kunye nomfanekiso-ntathu, kwaye abathengi banokuziva ngokwenene ubukho be-mascot, kwaye i-mascot inokuhambisa ingcamango yenkcubeko yenkampani, ingaba yinto engenakunqotshwa kukhuphiswano olunzima, kwaye emva koko idibanise i-asethi ye-brand yokuqala, kwaye ithathe inxaxheba kukhuphiswano kumanqanaba amaninzi, ii-engile, kunye namasimi.
Ukusuka kwi-abstract ukuya kwikhonkrithi, ukusuka kwinkcubeko ukuya kwiimveliso, ukusuka kwitekhnoloji ukuya kubugcisa, ukusuka kwi-classic ukuya kwi-transcendence!
Izinto zokudlala zikaJimmy kunye nezipho zigxile ekwenzeni into yokudlala kwaye ngumvelisi womthombo wasekhaya odibanisa uyilo, imveliso, kunye nehoseyili. Ngeqela loyilo lobuchwephesha, lingena nzulu kwisiseko sabathengi kwaye liqonda iimfuno zokwenyani zabathengi, lijolise ekuboneleleni abathengi ngeenkonzo ezikumgangatho ophezulu, zobuchwephesha, kunye nezenzelwe wena.
Ixesha lokuposa: Apr-17-2025