Izinto zokudlala ezininzi ezimfumamfuma ziye zaba ngumkhwa wefashoni, okhuthaza uphuhliso lweshishini lonke. I-Teddy bear yifashoni yamandulo, ethe yakhula ngokukhawuleza yaba yinto yenkcubeko. Kwiminyaka yoo-1990, phantse iminyaka eyi-100 kamva, u-Warner wenza i-Beanie Babies, uthotho lwezilwanyana ezizaliswe ngamasuntswana eplastiki. Ngeqhinga lokuthengisa lokunyusa imfuno kunye nokukhuthaza ukuqokelelwa, ezi zinto zokudlala ziye zaba yifashoni. Isilo-qabane somqamelo lolunye uphawu oluyimpumelelo, olunokusongwa lube ziithoyi ezimqamelo ukusuka kwimiqamelo. I-brand yasungulwa ngo-2003 kwaye yathengisa ngaphezu kwe-30 yezigidi zeethoyi ukusuka kwi-2010 ukuya kwi-2016.
I-Intanethi ikwabonelele ngamathuba endlela entsha yezinto zokudlala ezimnandi. Ngo-2005, uGanz wasungula iithoyi ze-Webkinz plush. Ithoyizi nganye edidiyelwe “inekhowudi eyimfihlo” eyahlukileyo. Ungandwendwela iwebhusayithi yeWebkinz yehlabathi kunye nenguqulelo ebonakalayo yeethoyi zokudlala kwi-intanethi. Impumelelo yeWebkinz ikhuthaze ukuvulwa komxholo wedijithali ngekhowudi, njengokudalwa kwezinye iithoyi ezimfumamfuma phambi kweklabhu ye-intanethi ye-Disney Penguin ye-intanethi kunye ne-studio yebhere eyakhelwe-ngaphakathi ye-bearville. Ngo-2013, iDisney yaphehlelela i-XXX Disney Tsum Tsum uthotho lweethoyi zeplush ezenziwe ngokuhambelana nabalinganiswa abavela kwiindawo ezahlukeneyo zeDisney. Ikhuthazwe lusetyenziso oludumileyo lwegama elifanayo, iTsum tsums yakhutshwa okokuqala eJapan emva koko yandiswa ukuya eUnited States.
Kule mihla, abantu abatsha baye baba ngamandla amatsha okusetyenziswa. Amathoyizi ePlush nawo alandela izinto azithandayo kwaye anenani elikhulu leendlela zokudlala umdlalo ekusebenziseni i-IP. Nokuba kukubhalwa kwakhona kwe-IP yakudala okanye umfanekiso okhoyo odumileyo we-IP "wendoda ebomvu yenethiwekhi", inokunceda amathoyizi amnandi ukuba aphumelele, atsale amehlo abathengi abancinci kwaye enze iprimiyamu yeemveliso ngokwazo.
1. Uyilo oluguquguqukayo lokumila lutsala usapho “lwekati efunxayo”. Yikati encinci eyonqenayo eneqhuma, inyama kwaye iyabawa. Umfanekiso wayo we-GIF oshukumayo uthandwa kakhulu kuFacebook nakwi-twitter. Iimpawu zobuso zigqwesile kwaye ziyinyani, kwaye uyilo lwemilo luyaguquka. Ngokutsho kweempawu zokutya, iimveliso zemihla ngemihla zobomi, uchungechunge lwezinto zokutya kunye neemveliso eziguquguqukayo eziphezulu ziqaliswa, ezithandwa yintsapho "yekati yokufunxa". Ngethuba nje ifomathi enkulu inokuhlangabezana neemfuno zezenzo zokufota ezizithandayo zolutsha, ziya kusetyenziswa ngabantu abancinci ukuthatha iifoto kwiimeko ezahlukeneyo kwaye baqaqambise ubuntu.
2. Thatha oopopayi IP ikhathuni njenge prototype okanye uphucule indlela yokudlala umdlalo. I-IP yekhathuni yopopayi iludidi oluphambili lwe-IP olukhethwe ngabavelisi bezinto zokudlala ezixubileyo kule minyaka idlulileyo, kubalwa inxalenye enkulu ye-IP egunyazisiweyo yezinto zokudlala. Ngokwesiseko se-IP yekhathuni yakudala, abavelisi abancinci bezinto zokudlala baqhuba izikimu zoyilo lwesibini, ezinokubenza babonise iindlela ezahlukeneyo zoyilo okanye iindlela zokudlala umdlalo, baphucule umngeni weemveliso, kwaye batsale ingqalelo yabantu abatsha.
3. Ukunyuka kwebhokisi elingaboniyo kunye neshishini loonodoli beenkwenkwezi liye lazisa amathuba amatsha okuphuhliswa kweshishini lezinto zokudlala ezithandekayo kwaye kukhokele ifashoni entsha.
Ixesha lokuposa: Sep-01-2022